I'm Tamara J. Collins, founder of Mapkey Creative and an AI search and content strategist with deep roots in copywriting, creative direction, and editorial content.
I've built content programs and strategies for enterprise brands including Salesforce, The LYCRA Company, Thomson Reuters, and Slack. I know how to operate at scale inside complex organizations, and I bring that same strategic rigor to every client I work with independently.
My work spans the full content lifecycle: from GEO and SEO strategy to long-form writing, UX copy, outreach, and creative direction. I don't just write. I build systems that make content perform.
Outside of work, I'm an ATV rider, equestrian, manual German car enthusiast, and skateboarder who believes the best ideas come from people who stay curious, stay active, and never stop learning.
If you're looking for a strategic partner who can think at the brand level and execute at the word level, you're in the right place.
Let's build something that lasts.