Are you LOOKING FOR?
A strategic partner who treats content as infrastructure, the stuff your brand gets discovered, trusted, and remembered by?
A writer who has worked inside enterprise teams at Salesforce, Thomson Reuters, and Slack, and brings that same level of care to every client?
A consultant who speaks SEO, AI search, and GEO fluently, and can turn all of it into content that actually works?
Then you are in the right place.
I'm Tamara J. Collins, an AI search and content strategist with a background in enterprise SEO, B2B and B2C copywriting, creative direction, and generative engine optimization. I started Mapkey Creative to bring that kind of strategic thinking to projects that need more than just words on a page.
I write with precision and purpose. Whether I'm building an AI visibility strategy for an enterprise brand or writing copy for a customer-facing experience, such as a claims page or an account email, my goal stays the same: content that earns trust and helps people get what they need.
Why a skilled strategist and not just AI?
"No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader." — Robert Frost
AI can churn out content all day. What it can't do is think strategically, understand how your customer actually feels in the moment they're reading your words, or build a brand story people remember and trust enough to cite. I use AI as a tool, not a replacement for the thinking and judgment that makes content actually work.
What I do
01 — AI Search & GEO Strategy
If your brand isn't showing up in AI-generated answers, you're already falling behind. I check your current visibility across tools like ChatGPT, Perplexity, and Google AI Overviews, find the gaps, and build a plan to close them.
02 — Customer Facing & Digital Experience Writing
Clear, friendly writing for websites, account pages, claims, and service workflows, and the emails and templates people actually read when they need help. I write to make confusing things simple and to build trust right when it matters most.
03 — SEO Content Strategy
From keyword research to content briefs, I build organic growth strategies that actually compound over time. I've run content programs at enterprise scale and know how to make SEO work in the real world, not just on paper.
04 — Copywriting & Editorial
B2B and B2C copy, long-form articles, legal content, brand messaging, landing pages, UX copy, and editorial work. Published in Thomson Reuters, USA Today, Portsmouth Living, and more. Every word earns its spot.
05 — Outreach & Link Building
Good backlinks come from real relationships, not mass emails. I run outreach programs built on strategy and credibility, made to produce links that actually last.
READY TO WORK TOGETHER?
Portfolio is available to qualified clients and employers upon request.
Contact me at tamarajcollins@gmail.com or visit the contact page to get started.
